The Manifesto
Aviation 2020 is Ascend’s blueprint for the future. It is our challenge to the aviation industry to address the critical factors influencing the future success of all those involved in commercial aviation – over the next decade and beyond.
- Key:
Opportunity 
Monitor 
Risk
Emissions
In 2012, aviation joins the European Union’s Emissions Trading Scheme (ETS) and more than 4,000 global operators will feel the effects.
Operators need to act quickly to assess their exposure to the ETS, ensure compliance and be aware of the risks of failing to comply.
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Preparation for European emissions scheme.
Aviation joins European Emissions Trading Scheme. Global deal on emissions scheme.
Fuel price goes up.
Aviation Cycle
As the industry tentatively starts to call time on the downturn, there is a strong case for "now" being a good time to buy. However, aviation is still vulnerable to exogenous shocks and those who demonstrate a greater understanding of an aircraft's investment merits are better placed to seize the real opportunities.
Getting the cycle right is key to making or losing fortunes
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Deliveries buck the cycle and stay flat. In production types starting to recover.
Business Jet market back to growth. Fuel - $300 barrel. 
Handling the Unexpected
Erupting volcanoes and flight bans........ labour disruptions..... swine flu... some companies continue to make money through global and regional crises. Some are hit harder than others.
In an uncertain future of aviation, scenario planning and risk management are an essential part to your ongoing investment strategy.
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Chinese domestic and international passenger traffic continues to grow. Economic growth: sharp contrast of recovery in different regions. Mature G7 economies facing growth challenge vs. expanding developing nations. Almost 40% of the increase in global GDP up until 2020 will come from China (27%) and India (12%). 
New Markets
Opportunity knocks in Brazil, Russia and China. Open skies, new start–ups and private financing of airports present opportunities to some, threats to others. Across the globe, aviation presents massive risks and massive rewards.
Are you positioned to ignore the hype and grab the real opportunity?
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Growing wealth of Chinese increases demand for business and domestic air travel. 
Key developing markets growing: India & China. India enjoys double digit growth in passenger and freight traffic driven by low cost carriers & domestic. Europe/ US infrastructure constraints (terminals, runways, ATC).
Next Generation
The size and shape of aircraft is changing. The next generation of single-aisle aircraft are standing by to take off and the regional jet market is set to get very busy as China and Japan enter the fray.
Aircraft manufacturers, financiers and air taxi operators need to separate fact from fiction when planning for the flexibility passengers will demand.
Key considerations: Rollover an icon to find out more
Airbus and Boeing launch re-engined A320 and 737. C-series approaching (test phase 2012). Re-engined A320 and 737 in service. Start-up of narrow body development programme.Ascend delivers regular updates to these five key drivers, via quarterly webinars and business briefings worldwide.
For more information call Fiona Benharoosh +44 (0)20 8564 6711 or mail: aviation2020@ascendworldwide.com