The aviation industry has seen and been a part of some of the most powerful and exciting developments that have helped create what is today a global economy. As part of the aviation industry Ascend has seen the development of the 747 and the A380, the creation of route networks that circumnavigate the globe, and who knows how many business cycles. What we haven’t seen, but now find ourselves in the midst of, is a business community that is becoming increasingly aware of, and active in dealing with the issues that affect our world, the parts outside of P&L statements. I say this not to belittle the accomplishments of companies that take every step possible, down to insisting upon duplex printing or recycling, but to underline the increasing visibility of green projects in our industry.
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