When we set up Ascend some five years ago, we set out to create a company that had a different kind of relationship with its clients. We set out to be explicitly client led and innovation driven. In recent months you’ve told us about the challenge of finding relevant, credible opinion about the stories that count in our industry – stories about the companies, the deals and the people who make them happen. Increasingly our world of blogs, twitter feeds, newsletters and websites resembles a news experience akin to drinking from a firehose – it’s possible, but its overwhelming. We face the same issue at Ascend – we surf a dozen sites and sift through a maddeningly increasing pile of news litter to find nuggets of value. In response to your requests we set out to create a different kind of news coverage – one based around community.
Ours is a business built on community. A few years ago we asked you about the drivers for change you cared about. Your responses led to the creation of Aviation 2020; our manifesto for the aviation industry. You wanted us to cover emissions legislation, the aviation cycle, risk management, new geographies and new aircraft types. We used your advice as the template for our company’s strategy, opening offices in
We are acutely conscious however, that we occupy a unique position of trust with you, our customers. The very first statement of our company’s values statement says it all: “to betray our customer’s confidence is unthinkable”. To maintain the confidentiality of our customer relationships, yet to be able to provide you with the news that matters to you we set up an independent, central London-based news team headed by Fay Sanders, an experienced hard charging journalist from the innovative mergermarket stables (now part of the FT group); the folks who revolutionised news reporting in the M&A markets. Her stories appear here on our blog pages. The market has already heard her voice and she is fast picking up a loyal following. I love to hear what you think. Read her blogs and let me know.
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