It’s hard to avoid and even harder to ignore the news came this week that Tiger Woods the global phenomenon, sports star and overall great guy wasn’t that great. Everyone’s inner gossip went wild with Tiger’s loose morals and looser belt which have meant that his reputation and marriage hang in the balance. The question reverberating around the world is will he still be marketable and will he lose his endorsements? Well in the airline industry he’s apparently more marketable.
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